Lego x Target
The LEGO Group and Target came together to create a joyful, colorful, holiday-centric moment of wonder expressed through nearly 300 brick-inspired items for the whole family. Ranging from apparel and home to pets and toys. It was one of the most inclusive design partnerships to date.
For this project, the plans were not properly drawn for the architecture of our store. The space that the VM team gave us was not big enough for the amount of product that we had. When consulting with the VM team, they gave me another space as a suggestion, but it still wasn’t ideal. The launch date was close to Christmas and I wanted an impactful presentation. I decided to set the presentation at a strategic point where anyone who enters the store will see this colorful display. Thanks to the risk I took, our store was the first in sales within the district on launch day.