Target Fall Designer Collection
New York City designers Victor Glemaud, Nili Lotan, Sandy Liang, and Rachel Comey brought accessible versions of their best styles to Target. The collection included 180 pieces across apparel and accessories. Size-inclusivity and budget-friendliness boxes were also checked: Clothing was available in sizes XXS to 4X, and prices ranged from $15 to $80.
Adjacent floors needed modifications for fixtures to be set up properly, thus making room for shoppability. At the same time, these spaces had to be well-defined in order to separate the collections of each designer. One of the things that was a challenge was the lack of inventory. We had to recreate the illusion of variety so our guests would have the feeling of choosing between the different options that we could offer.