about me
MY STORYI’m a visual creative shaping modern, culturally connected brand stories, with over a decade of experience across Puma, Target, and global creative spaces. My work blends concept development, styling, and visual strategy to build imagery and create experiences that feel intentional, expressive, and rooted in narrative.
I’m originally from Lima, Peru, with a multidisciplinary background that spans Cinema, Set Design, Fashion Branding, and Visual Merchandising. My path has taken me from Buenos Aires to New York City and now Minneapolis, each move driven by my desire to build a career in the creative industry. In 2020, I completed a certification in Visual Merchandising Design at Pratt Institute, which helped refine my approach to composition, storytelling,
and the emotional impact of visuals.
Since 2023, I’ve led styling direction at Target across editorial, e‑commerce, campaign, and brand storytelling initiatives. I’m currently expanding into Art Direction, focusing on creative strategy and the full visual arc of a project.
Outside of work, I’m constantly collecting references (from classic films, to travel, to hands‑on creative projects) that shape how I see the world. I live in Minneapolis with my partner and our cats.