Hilton Carter x Target
Hilton Carter for Target was a limited-time-only collection from plant enthusiast and interior stylist Hilton Carter. Infused with Hilton’s popular modern and approachable style, the more than 65-item collection featured lush live plants, like-the-real-thing faux greenery, and unique plant accessories made to cultivate joy in your home all year round.
Due to a lack of fixtures, we were unable to recreate the presentation 100% as requested. Despite this, our goal for the brand was to remain impactful, following the visual standards required by the company. The use of good merchandising and branding techniques made our presentation successful and reached maximum sales at the district level on the day of the launch.