Target Designer Dress Collection
The Designer Dress Collection was the second installment in Target’s stores that brought together three emerging forces in fashion -- Christopher John Rogers, ALEXIS and RIXO -- to deliver more than 70 original and affordable dresses with bold, bright prints and striking silhouettes. This must-have collection marked Target’s most size-inclusive limited time only collection to date, with sizes ranging from XXS-4X.
The lack of inventory was one of the challenges of this presentation. This was not a problem, as we used it as an opportunity to present the product exclusively, offering our guests designer products at a low cost. Despite the number of colors and patterns, we knew how to classify the products in a way that made the display appealing in the eyes of our guests.