Stoney Clover Lane x Target
The brand Stoney Clover Lane collaborated with Target for a limited time collection with countless options to mix, match and personalize apparel and accessories. Stoney Clover Lane was founded by sisters Kendall and Libby who pursued what they loved and re-imagined everyday organization through their line of travel accessories filled with nothing but happiness and fun.
For this presentation, we had to adapt and adjust the original plan in order to maintain the standards and branding that the company wanted to accomplish. Additionally, the inventory was minimal compared to other stores. We had to recreate the feeling of quantity and variety. I developed a strategic solution that utilized limited inventory by repeating the products around the fixtures to create different moments.