Tabitha Brown x Target
Tabitha Brown is one of the internet’s favorite figures. She rose to popularity by delivering good vibes and even better vegan dishes in her now-iconic soothing voice. She has partnered with Target in an ongoing collaboration: Tabitha Brown for Target which is full of vibrant flowy dresses and colorful bathing suits.
Visual Merchandising Guide was suggesting all clothing should be hung with shoulders pointed out. I thought using some forward facing outfits would create a more dynamic shopping experience. I separated and merchandised the bold colors and patterns together to create some outfit inspiration for the guest. Our store was positioned in the top three of sales during launch week.