Pioneered a modern enterprise styling POV during Cat & Jack’s 10th anniversary & Back to School campaign, inspiring the update of the brand’s visual standards and co-authoring the new official style guide. Directed holistic visual styling across commercial campaigns, e-commerce, in-store imagery, and mannequin displays to elevate brand presence across every touchpoint. Introduced generative AI workflows to rapidly iterate concepts, securing alignment across creative teams and ensuring seamless execution of the new guidelines.